by Frederic Filloux Circa, the clever smartphone news app, failed to live up to its promises. The fiasco stems from the smartphone advertising market’s inherent weakness, from Circa’s inability to catch up with evolving reading habits, and from an insufficient editorial proposition. In mid-2013, many were praising Circa. The app was kind of unique at the time (see this Monday Note about it); it was built on a clever news flow rearrangement, truncated for faster reading; quotes were pulled out,
Source : http://www.scoop.it/t/mobile-en-france-by-ecran-mo...