Pitch deck: How Snapchat is pitching its ad offering to European agencies

As Snapchat gains more market share in video advertising, it’s tweaking its pitch to not only cover social media buyers but also TV and video buyers. But the platform is often relegated to a paid-social bucket by advertisers, which has stymied its previous attempts to go after larger budgets.

Compared to earlier efforts, Snapchat is giving buyers a clearer view of how ...

Source : https://digiday.com/uk/pitch-deck-snapchat-pitchin...