Customers like the iPhone. They really do. According to J.D. Power:
Among residential smartphone owners, key factors are ease of operation (30%); operating system (22%); features (21%); physical design (18%); and battery function (9%).
Apple ranks highest among smartphone manufacturers with a score of 791 on a 1,000-point scale, performing particularly well in ease of operation, operating system, features and physical design.
Mapping those two together, it’s not hard to see why the iPhone scored top marks; it’s really the first true consumer smartphone. Of course, it scores #1 in business as well
Our question to you, however, is how well the above factors match your own personal preferences and priorities? Anything J.D. Power missed out on or miss-ranked?
(Thanks to everyone who sent this in!)
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iPhone #1 in J.D. Power Customer Satisfaction Report
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