Sprint setting up 'war rooms' for Pre launch

Anticipating a huge response to the barely-advertised Palm Pre launch, Sprint and Palm are setting up tech support “war rooms” to expedite any tech issues customers. As reported by Forbes, Sprint is bringing in extra employees to help manage the crowds and Palm is dispatching more than 100 representatives (that’s a tenth of Palm’s 1,050 person work force) to Sprint stores, and they’ll be hanging out for two months.

Also on tap will be so-called tech support “situation rooms” for store reps to hit up with live chat should they encounter issues during launch. AT&T took similarly strong steps leading up to the iPhone 3G launch, though Sprint and Palm seem to be going a step further in their hopes to have a successful launch.

Training of Sprint employees will be the key, however, to the success of the Pre launch. While many of our readers are already well-versed in how to work their Pre phones (despite not having even touched one yet), Sprint is planning for everybody else to use the Pre launch as the first full-blown test of their “Ready Now” program. While Ready Now has been online since the fall of last year, this will be the first true large-scale test of the one-on-one training orientation designed to make sure that customers are adequately educated on their new devices. Of course, the end goal of Ready Now is to ensure that customers encounter less uneducated frustration with their new phones and don’t return them, but there's one problem if they're planning for long lines: one-on-one training takes time. Probably lots of time with something as new as the Pre and webOS.

That said, Sprint still has customer service reputation issues to overcome. In just over a week we’ll be able to tell you whether the war rooms and time-consuming Ready Now program are as effective as Sprint intends for them to be. One. Week.

Thanks to patches in our forums for the tip!