Mobile Accord Receives Mobile Marketing Association Award for Social Impact

DENVER, Nov. 19 /PRNewswire/ -- Mobile Accord has received the Mobile Marketing Association's 2009 Global Mobile Marketing Award for Social Impact in recognition of the company's historic mGive mobile giving campaign for Alicia Keys' Keep a Child Alive foundation. The Text ALIVE Challenge call to action during Keys' May 13 appearance on "American Idol" raised $450,000 in $5 donations within minutes from more than 90,000 mobile donors contributing via cell phone. In total, the campaign raised $660,000 in micro-donations.

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