I Ovi, Do You?

Hi, I’m Sandeep Khanna, head of Marketing for Nokia in the Philippines. My team and I recently did a viral video to build awareness of Ovi. We wanted to show that Ovi is a cool new way for consumers to connect with one and other in so many different ways. My colleague, Grace Del-Callar-Calara, led the effort and came up with the idea of featuring the top bloggers of the Philippines to show how fun Ovi is. Hence, the “I Ovi, Do You?” video was born.

Click here to view the embedded video.

Working with the bloggers was great. The shoot was more like a party than work. For example, Anton, who blogs about Filipino food and has a fondness for street fare, featured a cooking stall on his set made to look like he was an actual street vendor. In between takes, Anton would cook fried fish balls, squid balls, adidas, which are grilled chicken feet and other savory treats. Another blogger who happened to be on the set is Bryanboy, who blogs about fashion. Well, Bryanboy become obsessed with the squid balls and Anton was only too happy to accommodate his cravings.

Bryanboy arrived on the set straight from the airport, complete with all of his luggage and an eclectic assortment of outfits. Before the camera started to roll, Bryanboy created a very authentic fashionista dressing room complete with Louis Vuitton luggage, Hermes bags, designer fur coat, hats, etc.

I have to say that this was truly a team effort: people from Nokia Services and Corporate Communications groups, in addition to our agencies JWT, Mediacom and Wunderman participated and it came together wonderfully. It was a really happy and positive experience and I’m sure you’ll see that in the energetic spirit that the video communicates.

Cheers,

Sandeep