Google Announces AdSense for Mobile Applications

Google just announced that they'll be releasing AdSense for mobile applications and developers are beginning to partake in the beta launch. The market for mobile applications is growing at mind-boggling speeds and developers are trying to find a way to effectively monetize it. We know that developers need to feed their family (deservedly so) and one of the best ways to do it is to place advertisements in their mobile applications. 

AdSense for Mobile Applications allow developers to earn extra revenue by running either image or text-based advertisements within their application. These AdSense ads are better targeted at the consumer, displaying more pertinent advertisements in relation to the application. 

One thing is for certain: Google is going to make big bucks off of this and hopefully developers can earn their keep as well. If having an advertisement in an application means cheaper applications while maintaining the user experience, well, we're all for it.

What do you guys think?

[official google blog]