Snapchat’s ad rates have taken a hit since it started selling ads programmatically.
CPMs for Snapchat inventory that’s sold in open auctions run between $3 and $8, according to three ad buyers requesting anonymity. Those rates are similar to what’s found on Facebook, but the difference with Facebook is that it has much more scale. Snapchat reported 178 million daily active users in the third quarter. Meanwhile, Facebook claims to have 1.4 billion daily active users.
Programmatic...
Source : https://digiday.com/marketing/snapchats-programmat...