Just in Time for the Holidays - 72andSunny Creates Retail Experience for Liberty SchooI Wines: Includes First iPhone App for a Winery

LOS ANGELES, Nov. 19 /PRNewswire/ -- Hope Family Wines (http://www.hopefamilywines.com/), a family wine producer with over 30 years of growing experience in Paso Robles, CA, is inviting consumers to drink to a new beat. Today, 72andSunny (http://www.72andsunny.com/) announced the launch of a breakthrough new retail marketing effort for Hope's Liberty School label. The program includes in-store signage and bottle-neckers that direct consumers to the "Wine DJ," (http://www.winedj.com/) the first iPhone application in the retail wine category. The app builds a playlist of "Music to Match Your Spirits," based on the mood and setting in which Liberty School will be consumed, and is available for download free on Apple's iTunes.

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