Foot Locker Launches 'Cash for Kicks' Campaign on Outdoor, Outernet & Internet

NEW YORK, Jan. 6 /PRNewswire/ -- Foot Locker recently launched their "Cash for Kicks" Sweepstakes on multiple CBS Outdoor formats nationwide, as well as on several CBS Internet sites. Foot Locker utilized many different elements under the CBS Outdoor umbrella, including traditional billboard ads and rail media, and ads on the screens in more than 4,000 GameStop TV locations. Additionally, txt2go, CBS Outdoor's mobile platform, fueled the sweepstakes component. The integrated campaign provided general awareness as well as a targeted engagement with Foot Locker's primary audience.

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